< Thursday Bicycles

How Do I Get a Thursday Frame?

Getting Started

If you want one of Thursday's standard models, it's easy. Either Thursday has them in stock or he doesn't. Usually there are a bunch of 26" and 24" cruisers in build, hanging from the shop rafters. Sometimes there are finished frames, with or without paint. Thursday is pretty lazy, so a standard model frame could take six months getting built. Standard models get built when there's no custom work on deck. Or when the weather is too crappy for riding.

A good way to get things moving on a standard model is to put down a deposit. There's nothing like money to get Thursday moving. Deposits on standard frames are refundable, you will get a receipt and a letter confirming the build, the color, any specific add-ons (like disk brake mounts, etc.) and an estimated completion date. Thursday takes a pretty flexible approach to defining a standard model. If you back out, can he still sell it as a Vida Loca or whatever?

A custom build is something else entirely. Like, "can you build me a Vida Loca 26, but with 29-inch wheels, set up for a Monster T fork, and oh, yeah, rocket launchers..." A custom build involves a lot of back-and-forth via eMail or face to face. Communication is the key, make sure that you and the framebuilder are talking about the same bike. This can take a while. You may have pretty good ideas about what you want, or you may want suggestions, even a complete, start from blank paper design. Your ideas may be pure genius, or they may be .... ah, balderdash! ... Like they say, "Let's talk."

The Design Process

Talk gets turned into CAD drawings. Thursday uses Visual CADD, a slick, fast, easy-to-learn 2D CAD program, or sometimes Qcad, a Linux-based free CAD that kicks out a pure, no BS, .dxf file for CNC work. Anyway, you will get a CAD drawing and spec sheet to review, go over, make changes, etc. Once the build is where you really want it, Thursday prints out a "letter of agreement" along with the final CAD sheet and spec sheet. These are your construction documents. There are two sets, you keep one, sign the other and send it back to Thursday with your deposit. Soon as we get the deposit we start cutting steel.

If you are a minor, you have to have a parent or guardian sign along with you.

On a custom frame, the deposit is 50% of the total frame cost and is non-refundable. I learned about that one the hard way. You will get a receipt and letter acknowledging your payment.

You may decide in the middle of the process that you want to change something on the frame. We do that with a change order. You call or eMail, let Thursday know what's up. He stops work and sends you two copies of a written change order, you sign and send one back. If the change doesn't require tearing something off the frame, then usually it will be at the cost of the additional parts or materials. If it involves, say, cutting out a frame tube or changing an angle that has already been welded up, then there will be money involved.

The Build

The design and spec sheet will lay out the frame angles and dimensions, also the frame materials. These all influence the build process. Most of Thursday's frames are built with chrome-moly steel, or variations such as Reynolds 531. These are materials that can be Oxy-acetylene welded. Then there are "supersteels" like Reynolds 853 or True Temper OX, or the high-zoot factor Columbus and Dedacciai tube sets. They have to be fillet brazed or put together with frame lugs and silver. Welding and fillet brazing are pretty much a wash in terms of cost. Lugs cost more and there are builders who do them better than Thursday.

Building a bike is not rocket science. Thursday builds to a reasonable tolerance - angles are within about a quarter degree, linear dimensions are within 1/32 inch (about .8 mm). The frame is in plane as best can be determined with gauges and levels. For example a good level placed on the seat tube and on the headtube will read dead level both places. If the front triangle is dead level, a good, new wheel in the stays will be level as well. This is a frame that will run true and straight.

Most of the time tolerances are closer than that. Unlike many framebuilders, Thursday does not own an "alignment table" a medieval-looking device used to tweak crooked frames straight.


A lot of riders are concerned, sometimes justifiably, about frame weight. W-E-E-E-L-L-L .......

Thursday builds for the long haul. There will always be lighter frames, even lighter steel frames. Can you get a sub-four-pound, large size mountain frame? Yes. Thursday has built such bikes, out of 853 tubing, and built them to last. But is that what you really need? Typical real-world frame weights are in the low four-pound range, lower for small frames. Some bikes, like the Yellowjacket and most of the Rain series dirt and street bikes, are in the low 5-pound range. Then there are some real heavyweights.


This is an area where Thursday really shines, boldly going where no sane framebuilder has ever gone ... well maybe not always. Thursday builds for function, not off a pattern-book. Frame geometry is a big topic, a full discussion of which is enough to make most people's eyes glaze over. Here is a good place to look and see if we have anything to talk about in this regard: Thursday's approach to frame geometry.

Thursday's approach is to go for a certain ride quality, rather than a weight target. A certain feel. A certain je ne se quois ... The balance and geometry have to be right. Then the ride quality: Thursday likes a lot of lateral stiffness, but with some vertical compliance so the bike rides well. When you stomp on the pedals, the frame will wind up a little and kick in .. like putting the spurs to a fast horse. A little vertical compliance means A BMX bike you can ride all day without burning out your knees, or a mountain bike that will leave you in better shape after an all-day ride than your companions on their full-suspension jobs.

The Paint

Thursday mixes his own paint. He used to go into Gallup, there was this Navajo guy at the Color Company who was a maniac with pigment. Chuck would mix anything! He sold PPG paint so Thursday got an EZ thousand dollars into paint, catalyst, primer, and so on before he knew what hit him.

Here's how it goes. The frame gets a good sandblasting first to take off any flux and scale .. then soon as the weather is right, it gets shot with white epoxy primer. over that goes the sandable primer to fill in any zits and lay down a smooth base for paint. Most of it gets sanded off, what's left fills in the minuscule low spots that "the majors" just ignore. Then the whole thing gets a seal coat of white epoxy. Thursday does not use Bondo.

If it's a customer order bike it gets painted right away. If it's a standard model it sits around waiting for someone to buy it and spec a color. Paint is a whole world unto itself. Thursday uses two kinds: basecoat-colorcoat, sometimes known as kandy (mostly it's DBU) and solid color(DCC). Both are 2-part paints: they will chip but will last forever if you take care of them. Both types of paint get a clearcoat to seal the decals.

Stock colors include: Kandy:
Fire Candy red
Green Ice
Aztec Gold
Too Blue pearl metallic
Orphan Blue pearl metallic
Song and Dance magenta
Inner Thigh, a kind of pearl cream
Royal Midnight Blue

Solid Colors include:
Intense blood red
Coast Guard Orange
Yellow Dog, a blinding yellow
Blinding white
Old Ivory
British Racing Green

Car colors include
metallic brown
dusky rose pearl metallic

Thursday will mix paints, do two-color fades, slip in some pearl or glitter, whatever. He sometimes will even do custom decals and headbadges, like this one. first in, last out Sometimes we send out color smears or even sample plates to help you pick out the color you like. If you want a totally custom color, it will cost you the price of the paint, usually $30-40. Then there's this stuff that costs $30 an ounce and the smallest can it comes in is 8 oz. Blow your top!

Frame Equipment and Complete Bikes

Thursday will sell forks, wheels, seatposts, etc. along with a frame, or even a complete bike built up ready to ride. Chances are you already have the stuff you need, or have your own favorite sources. There are some items that are just hard to come by, and some that Thursday can offer at an attractive price because he is getting an OE price from the manufacturer (but this stuff you can only get when you buy a frame.) For a complete rundown on equipment and framekits, go here.


Communication, as they say, is everything. Will Thursday answer your 3:00 AM drunken phone calls? Probably not. But he will communicate. The best way is eMail. This gives the man a break and allows him to keep building when he's on a run. There's an answering machine on the Thursday phone, with the same message it's had for four years. But phone msgs get answered, usually within a day or two. Thursday might call you back at an indecent hour if you don't let him know when is a good time to call back.

Then there's good old face-to-face. Thursday's shop is in Pocatello Idaho, a day's ride from Yellowstone Park and right off I-15 Call ahead of time. The other way to meet up is to catch Thursday at Snake River BMX or at an ABA National.

Thursday Bicycle
624 W. Young St.
Pocatello ID 84204-2706
(208) 478-1358


You can go through your dealer if you've got a good one. Otherwise, call Thursday or write.
Make an appointment to visit, or to have a frame fitted for you. Ride one of the ratted-out Thursday demos on our challenging trails, or one of our local BMX tracks.

WHO IS THURSDAY, and why is he laying so low?
You may ask!